Taking the cures from powerhouse women to create a mailer that touches on cultural diversity without being too generic. This is for a specific demographic and utilized timeless color scheme to draw in new youth to the actual event.
Re-design might be a more challenging task than starting from scratch. I had to ensure a new look and feel that was still on brand for our members but also more relatable to general pubic than the previous brochure. I worked on several drafts and tapped into my network as a test market to hone the design and usability of the final product.
This project took me more time than envisioned as it is personal dedication to my parents. I utilized the foundational tools for a graphic designer that were my training tools in the profession and the imagery of courage needed as an artist in the industry. This magazine was for online use but ended up being a great print piece.